PLURA PROFESSIONAL LINE ❤️
hairstylists' products


CONCEPT NO AMMONIA
New formula without ammonia and PPD, with pure color pigments. It also contains an innovative complex conditioning emollient that combines natural ingredients and technology. The ...
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CONCEPT HAIR COLOR CREAM
Treatment dye cream that allows a lightening 1 to 5 tones, presents an innovative formula calibrated color with active ingredients which ensures a higher brightness and hydration ...
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CONCEPT TONE ON TONE
without ammonia Ammonia free coloring cream that provides a natural color, vibrant, soft and delicate hues. It is ideal for masking the first white hair. Ensures extreme shine. ...
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BLEACHING POWDER COLOR
bleaching powder enriched with color pigments and protective substances that lets you with a single step bleaching and colors bright and long-lasting. Can be used on natural hair ...
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CREAM OXIDANT
oxidant cream suitable for dye oxidation and discoloration professional. Its formulation ensures optimum lightening, in full respect of the hair structure. Available in 10, 20, 30...
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LOTION ANTI- HAIR FALL
PLACENTA Hydroglyceric placenta extract is known for its particular actions revitalizing, nourishing and toning. Its penetration into the superficial layers of the skin exerts a...
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CONCEPT: SHAMPOO
REINFORCE : Fall strengthening shampoo. Thanks to the combined action of ginseng and bran, plays an exciting and fortifying, allowing a greater circulation of the skin. LISS R...
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CONCEPT: THE MASKS
LISS REPAIR : Mask smoothing frizz linseed, effective for frizzy hair, processed and exploited. Thanks for linseed and vitamin F, making them smooth and easy to comb, docile and...
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GEL STRONG
Gel ideal for all kinds of hair. The long-lasting wet effect gives the hair shine and flexibility. Is easily removed with a brush or with a shampoo without leaving any kind of res...
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CONCEPT
WATER OIL anti- frizz disciplining Discipline keeping the hair movement and naturalness. It is the ideal support for styling anti-frizz effect water. Encases the hair with a thi...
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CLASSIC: LOTION & DRYER BRUSHING
restructuring antistatic - detangling hair - hard With its wealth of minerals and vitamins contained in its formulation, plays regenerating and restructuring action on the hair,...
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